Every few months, there’s a new Internet challenge that goes viral like the Cinnamon Challenge or the Kylie Jenner Lip Challenge.

The latest is the Tide POD Challenge, where you EAT Tide PODs.

Why? I don’t have a good answer for you. Believe me, I wish I did.

It’s even gotten to the point where Tide has had to get involved:

The fact that this statement even needs to be made is more than a little concerning.

Moral of the story: Don’t eat Tide PODs.

Filed under: challenge, internet, tide